My Expertise

What I Do

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Innovative Communication Direction

Lead dynamic external communication campaigns for organizations navigating crises and foster collaboration with cross-functional teams. Collaborate with teams in External Affairs, Human Resources, Sales & Marketing, and Technical Operations to align communication strategies with company goals.

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Client-Focused PR Expertise

Direct PR strategy for diverse enterprises, including the American Cancer Society, LEGOLAND Florida, Panera Bread, and Comcast Florida. Provide expert proficiency in conceiving impactful messaging via written materials, tracking media coverage, and analyzing metrics to tailor effective communication strategies.

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Media Leadership Training

Advise and impart a comprehensive understanding of critical elements essential to preparing leaders for media interviews, events, and speaking engagements as Subject Matter Experts (SMEs). Expertise is based on combining my successful media production experience with a distinguished academic foundation in broadcast journalism and political science.

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About Me

I'm passionate about leveraging writing and storytelling to enhance brand image through PR, social media, and marketing strategies.

Hi! I'm Cindy Arco, a Texas native and a Jacksonville-based communications and public relations professional. I was most recently the Senior Public Relations Manager for Comcast's Florida Region. For the past ten years, I oversaw PR activities in Fort Myers/Naples, Jacksonville, Miami-Fort Lauderdale, Panama City, Sarasota, Tallahassee, the Treasure Coast, and West Palm Beach. I collaborate with cross-functional teams such as External Affairs, Human Resources, Sales & Marketing, and Technical Operations to create and execute communication strategies that align with your company's objectives, bolstering brand image and promoting the value you offer.

  • Strategic Communications

    Enthusiastic and Engaging Story Teller

  • Reputation Building

    A Track Record of Success
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I'm available for
freelance work

Hire me now

Let's talk?

It's all about the people behind a brand. Let's connect today to unlock the power of strategic writing, elevate your brand image, and captivate your audience. Contact me today to provide compelling storytelling that sets your brand apart.

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